It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. Once the plumbers have done one or two installations, they will become converts and shift their loyalty to this clearly superior product. Sales will automatically be increasing by getting plumbers to select Quartz for this consumer segment. Simply a Better Shower. It should be pretty close to other products or the price should be reduced for the all products.
Our Company Welcome to the world of case studies that can bring you high grades! Our Company Welcome to the world of case studies that can bring you high grades! The problem is not that sales are low, but the reasons why sales are not as expected. Quartz should be demonstrated also in showrooms, that would also bring increase in sales. But the problem is there is no connection between plumbers and customers. The problem is the plumbers are not very adopted to this new technology of Quartz showers. Customers trust to their opinion.
And this market is considered to be much smaller than the market which plumbers created with their impact on customers. For this reason, Aqualisa has to find ways to reach plumbers and to make them loyal to the brand.
Strategic Marketing Management Student Name: First of all, trade shops focus on demand and they do not have time to explain the benefits of the new product.
Strategic brand management 4th edition.
Quartz should be demonstrated also in showrooms, that would also bring increase in sales. Aqualisa Quartz Case Analysis.
Even though plumbers suggest Quartz, some price conscious consumers might not want to buy it because it is relatively expensive compared to other brands in the product category. The company has a very powerful and spread brand name among plumbers, so Squalid has reliable relationships with these plumbers, and they are seemed to be loyal to this aqualsa. Because customers would have better shower product, plumbers would have more installations, company will have a increase in sales.
As we can see, plumbers play a big mediator role in the distribution channel and reaching the end consumers. Remember me on this computer.
(DOC) Aqualisa Quartz Case Analysis | Firat Sekerli –
Aqualisa can reach and convince plumbers to use Quartz by implementing the followings: Risk is diminished even further because the consumers who make their own decisions are part of the same general public as other shower unit consumers. Many factors reduce the risk of this strategy. It would cost millions of pounds over two years to buy a large-scale consumer campaign, and it is not profitable, too. This comes tomixer shower consumers who select the shower without advice from their plumber and 80, consumers of mixer shower units who choose the brand.
Let is very important to get involved plumbers.
Aqualisa Case Study solution | Case Study Template
For this reason, Aqualisa will give a free product to those of consumers. The stuey and presentation will be done by plumbers who used the product before. If Aqualisa get plumbers to demand Quartz, trade shops have to stock up this product because their primary customer is the plumbers. Marketing Resources Squalid should: Click here to sign up.
The suggestion of improve this situation is to create something new and innovative that would differ Squalid from its competitors. Consequently, the real problem here is how to boost sales.
Aqualisa Case Study solution
Company should give free demonstration models to showrooms and to plumbers. Also sales are affected by bad experience of customers with previous products.
In addition to this, plumbers also work for developers, showrooms, contractors or directly for consumers. I believe that the best solution for Aqualisa is to focus on plumbers because they are the primary customers of trade shops which has the most sales volume in the U.
There also must be an incentive for these people to devote their time. Marketing1 Day 4 for Class. Our Company Welcome to the world of case studies that can bring you high grades!
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