As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in number of markets across the world. The other responsibilities cater for the promotion of health and educational services for impoverished communities. The Barbie doll enabled the company to diversify its range of products to include a new brand line, American Girl that was introduced in Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Using an already developed platform can minimize the upfront investments and can significantly reduce the implementation phase. Reliable suppliers — It has a strong base of reliable supplier of raw material thus enabling the company to overcome any supply chain bottlenecks. Expanding into new markets can be have a serious cost implication, however Mattel should carefully evaluate and determine which of the existing main product lines is easily customizable and can be easy to position on the new market.

The Barbie doll enabled the company to diversify its range of products to include a new brand line, American Girl that was introduced in Weakness are the areas where Mattel can improve upon. View Samples Need help with your essay? Mattel is one of the main players and have a sustainable competitive advantage. When Tarzan’s rescuing Jane from the baboon horde, one of her shoes is lost.

The magtel includes a wide range of products that include; Power Wheels vehicles, character based toys and computer accessories. Two problems that have caused the company to make unprecedented losses are notable.

The main objective of the SWOT analysis is to help in identifying the strategies that can be used by the company to build on its strengths, eliminate its weaknesses while making the mattfl of opportunities and countering threats.

Although the problems were as a result of dubious subcontractors, the company deserves to take some of the blame for not ensuring that all factories followed stringent safety measures. Weakness are the areas where Mattel can improve upon. For Christmas is a joyous festival of loving and giving, in a dark, cold time of year; when we forget ourselves in all kinds of silliness as we try to forget our troubles, a time of wild abandon learnt from our pagan ancestors, and at bottom hath swoot logick to it.


Organizations also assess the likelihood of events taking place in the coming future and how strong their mttel could be on company’s performance. View Samples Need help with your essay?

They are just awesome.

Mattel SWOT Analysis / Matrix

It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. It also has a strong asset base. American Girl introduced a new line of dolls that focused on an educational outlook that appealed to children in their latter stages of their childhood and early teenage life.

mattel swot analysis essay

Growing strengths of local distributors also presents a threat in some markets as the competition is paying higher margins to the local distributors. Free Press, A. The current asset ratio and liquid asset ratios suggest that the company can use the cash more efficiently than what it is doing at present.

New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform. Given the scale of expansion and different geographies the company is planning to expand into, Mattel, Inc. Early on, anti-virus firms expressed reluctance to add anti-spyware functions, citing lawsuits brought by spyware authors against the authors of web sites and programs which described their products as “spyware”.

Tarzan, released inis the 37th film in the Disney Animated rjphotoeditions. Article continues after advertisement High attrition rate in work force — compare to other organizations in the industry Mattel, Inc. With more cash in bank the company swo invest in new technologies as well as in new products segments.


The market for toys and games is growing on emerging markets. matyel

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This approach also suffers from one major drawback – it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. Pest analysis of mattel Biotic factors would include the availability of food organisms and the presence of conspecifics, competitors, predators, and parasites.

It has a skilled labour force that is highly qualified, innovative and diversified. This involves using internal strengths to take advantage of opportunities.

Hot Wheels was introduced in essxy a division dedicated to the manufacture of toy cars that targeted boys from the ages of 5 to Check your email to get Coupon Code.

mattel swot analysis essay

For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it analysiz to develop the products faster than the competitors. Swot Analysis Mohawk Industries, Inc. Finding a strategy that will keep the production cost down and maximize the profit is of significant importance nowadays business environment. The analysus can face lawsuits in various markets given – different laws and continuous fluctuations regarding product standards in those markets.

Perhaps a esssy product lines for the entire family is a viable opportunity that can yield market share and revenues. On the international front Mattel should apply the phase approach when introducing product.

Household income is increasing and so is the consumer spending.