CASE STUDY 2-2 ZIPCAR

Pass their Zipcard over the car’s reader on the windshield or press a button on the iPhone application. Zipcar Business Plan Analysis. Real costs emerged as the company got going. Appeals to the technically savvy, familiar with social networks, smartphones, etc. Each car shared takes 15 personally-owned vehicles off the road. For that reason, when it came to building the Reality Center, Lear put a premium on creating an environment that would foster collaboration. Zipcar was also available in the UK, and in over college campuses.

Another temptation that Lear executives faced was to think that CAD and VR would let them break down traditional job barriers and combine the roles of designer, sculptor, and animator into a single worker. How does this technology help it compete? Session 8 – Zipcar. Gas, parking, insurance, and maintenance are included in the price. The iPhone can also make the horn beep, helping to locate the car. The customer could check all rental records and print receipts from the online reservation system. Path to Viability Zipcar seemed to challenge the American dream of car ownership, and capital was difficult to raise, even though the concept of car share was slowly catching on in Europe.

What other types of competitive advantages might Lear executives seek from IS in general?

case 2.2 zipcar

Zipcar is an automated zipvar rental system in which cars are held communally and hired by the hour or day if required. The Zipcar rates also included the cost of gas and insurance, as well as reserved parking spots at some locations. What is the strategic advantage afforded to Lear from stidy reality?

  GCU THESIS BINDING

Get your eBook here. Robin Chase set up the company in with the the memorable tag line ‘Wheels when you want them’, assembled car fleets in Boston, New York, and Washington, and eventually acquired 6, members. Do you think the CAD system offers Lear strategic advantage? Make a reservation at the Zipcar website or with the iPhone application. Similar schemes are being considered by Hertz, Enterprise and U-Haul.

Zipcar Case Study

Zipcars are cleaned studj washed weekly by the company. Add this document to collection s. You can add this document to your study collection s Sign in Available only to authorized users.

Their proprietary IT platform carried information flow between customers, vehicles, and the company. Another temptation that Lear executives faced was to think that CAD and VR would let them break down traditional job barriers and combine the roles of designer, sculptor, and animator into a single worker. What would you do to sustain a competitive advantage? Grouping by Business Models: That is, do you think that competitors will follow suit and implement a similar system.

Session 8 – Zipcar. As the CEO of Zipcar, where is your most threatening competition? It even informed the central system if a customer forgot to turn off headlights, which can quickly drain battery power. The customer could check all rental records and print receipts from the online reservation system. Business Model Zipcar makes its money from: Learning from Others 9. Zipcar changed the rules of the rental car industry by bringing the new Web 2.

  JESSE LIEBERFELD ESSAY

case study 2-2 zipcar

The customer knew exactly which make and model he or she would be getting. Return the car where they found it.

case study 2-2 zipcar

Time needed for a concept to come of age. Car reservations were for a specific pick up time and location around the city, often in neighborhoods so the customers need only to walk to caase up their reserved car. All the cars were outfitted with patented wireless technology.

case study 2-2 zipcar

For complaints, use another form. How does the system work now? Real costs emerged as the company got going.

So Lear drew back from the notion of combining jobs. How do they add value? Merged with Seattle-based rival Flexcar in